Website migration for retail
Modern Commerce Without Losing the Store You Built.
Move product content, collections and customer journeys to a modern stack, carefully scoped around your commerce platform.
Retail migrations carry real revenue risk. Product URLs, structured data and checkout flows need deliberate planning, and some stores are best served by a headless front end on an existing commerce platform.
Start with search migration planning when product and collection URLs are changing: destination mapping and relevant redirects need to be agreed before the storefront launches. Explore seo-safe migration.
Industry considerations
What matters most for retail.
01
Product URLs
Product and collection URLs are among your most valuable search assets. Every one is mapped.
02
Commerce platform choice
We assess whether to keep your commerce backend headlessly or recommend a supported platform. We do not build payment processing from scratch.
03
Customer accounts
Account migration depends on platform capabilities and is scoped in technical review.
Pages we inventory
The content that does the work.
Every one of these is listed, mapped to a destination and checked after launch.
- Product detail pages
- Collections and categories
- Brand and lookbook pages
- Store locator
- Shipping and returns
- Gift and promotion pages
Migration risks we plan around
Product URL changes
Product and collection URLs often carry search history. Every one is mapped, with redirects for discontinued items.
Checkout disruption
Checkout and payments usually stay on your commerce platform. Front-end changes are scoped around it rather than replacing it by default.
Product structured data
Price, availability and review markup is regenerated from your commerce data rather than hard-coded.
Typical deliverables
- Product and collection URL map
- Headless storefront or theme recommendation
- Product structured data
- Store locator
- Launch plan timed around trading periods
Typical functionality
Features to include in your migration scope.
We confirm which features you need and which integrations your existing providers support during review.
- Product and collection pages
- Product structured data
- Headless commerce options
- Search and filtering
- Promotional banners
- Analytics continuity
Website migration for retail: questions answered.
Relevant migration services
SEO-Safe Migration
A migration methodology built around URL mapping, metadata preservation and redirect planning from the very first day.
Website Redesign
Redesign and migrate in one coordinated project, so the new look ships on modern infrastructure instead of the old constraints.
WordPress Migration
Keep what makes your WordPress website yours while moving toward a modern, streamlined technology foundation.
Other industries